The EU has initiated probes into major tech companies globally for engaging in anti-competitive practices.
Alphabet, which owns Google, Meta, and Apple are all being looked into for potential breaches of the Digital Markets Act (DMA).
According to BBC report, the investigations was announced by EU antitrust boss Margrethe Vestager and industry head Thierry Breton announced the investigations on Monday, March 25.
This is coming exactly three weeks after the EU fined Apple €1.8bn (£1.5bn) for breaking competition laws over music streaming.
EU noted that it believes Apple and Alphabet are limiting anti-steering, adding, if any of the firm is found guilty of breaking the rules, the firms can face huge fines of up to 10% of their annual turnover.
It is also looking into whether Meta has breached its rules through asking people to pay to avoid their data being used for adverts.
The move has “forced millions of users across Europe into a binary choice: pay or consent,” said Mr Breton.
According to Ms Vestager, the investigation will take around 12 months to complete.
“We suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA,” she said.
“We will now investigate the companies’ compliance with the DMA, to ensure open and contestable digital markets in Europe.”