Global e-commerce platform Temu has responded to an ongoing investigation by Nigeria’s data protection regulator, reaffirming its commitment to safeguarding users’ personal information and complying with applicable laws.
The reaction follows an announcement by the Nigeria Data Protection Commission that it had launched a probe into the company over alleged breaches of the Nigeria Data Protection Act, focusing on how the platform collects, processes, stores, and transfers Nigerians’ personal data.
In a statement, Temu emphasised that protecting user privacy and ensuring data security remain central to its operations.
“At Temu, protecting user privacy and data security is a top priority. We are committed to complying with applicable laws and regulations in our data practices,” the company said.
Temu added that it would maintain open communication with the Nigerian regulator throughout the investigation.
“We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns,” it stated.
Earlier, the NDPC disclosed that the probe was initiated after identifying potential concerns related to the platform’s data processing practices. According to the commission, the investigation is examining issues such as data minimisation, duty of care, transparency obligations, and cross-border transfer of personal information.
The regulator also warned that organisations handling Nigerians’ personal data without complying with the country’s data protection laws could face enforcement actions, including penalties.
Since entering the Nigeria market in late 2024, Temu has rapidly gained popularity, driven by low-priced products, aggressive advertising, and its mobile-first shopping model. The platform’s fast growth and large user base have drawn regulatory scrutiny over the handling of consumer data.
Under the law, the NDPC is empowered to regulate how organisations collect and process personal data, investigate breaches, and impose sanctions where violations are established.